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Opened Aug 05, 2025 by Estella Grainger@estellagrainge
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Successful Social Platform Strategy in Saudi Arabia

Valuable segments to develop:

  • Location areas within Saudi Arabia (behavior differs substantially between locations)
  • Wealth levels tailored for the Saudi society
  • Value alignment range
  • Online proficiency degrees

Recently, a retail chain spent over 200,000 SAR in standard promotion with underwhelming outcomes. After transitioning just 30% of that investment to smartphone advertising, they achieved a three hundred twenty-eight percent increase in customer arrivals.

Recently, a business owner lamented that his online presence was burning through thousands of riyals with little performance. After reviewing his strategy, I identified several serious mistakes that are extremely typical among Saudi businesses.

Key multilingual metrics to monitor:

  • Tongue changing behaviors
  • Conversion rate variations by language preference
  • Abandonment locations in translated journeys
  • Lookup habits differences across languages

After years of underwhelming engagement with their potential customers, their enhanced social media strategy generated a three hundred twenty-eight percent increase in engagement and a substantial growth in website traffic.

Present channel adoption in Saudi Arabia:

  • Image network: Leading for aspirational brands
  • Temporary network: Web development cost guide Highly effective with Gen Z demographics
  • Twitter: Strong for announcements and social conversation
  • Short video: Fast increasing particularly with youth audiences
  • Business network: Valuable for B2B communication

After considerable time of guiding efforts based on guesswork, their enhanced measurement-focused strategy created a 243% increase in sales percentage and a one hundred sixty-seven percent reduction in marketing expenses.

Through extensive testing for a shopping business, we discovered that content published between 9-11 PM dramatically surpassed those released during standard prime times, producing one hundred forty-three percent higher engagement.

Working with a culinary business, we developed a content strategy that combined regional tastes with global standards, generating interaction levels two hundred eighteen percent higher than their former method.

For a financial services client, we created a customized measurement framework that featured Saudi-specific interaction signals. This approach revealed formerly invisible conversion opportunities that increased their revenue by one hundred twenty-seven percent.

For a high-end retailer, we identified that image and temporary channels significantly outperformed Meta for connection and conversion, creating a intentional redistribution of effort that increased overall performance by 167%.

For a public portal, we developed tailored analytics that revealed substantial disparities in behavior between local tongue and English-preferring users. This intelligence led to focused enhancements that enhanced overall service efficiency by over seventy percent.

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Reference: estellagrainge/marketingknowledgebase#1