Successful Motion Media Strategies for Saudi Businesses
Essential modifications included:
- Including preferred Saudi payment methods like local services
- Reducing location information for Saudi addresses
- Offering Arabic translation throughout the checkout process
- Displaying shipping schedules specific to Saudi regions
Recently, my friend's e-commerce store was struggling in search results regardless of providing outstanding products. After applying the strategies I'm about to reveal, his organic traffic improved by 164% in just 60 days.
For a fashion brand, we performed a comprehensive medium performance evaluation that revealed their best performing channels were totally separate from their worldwide trends. This finding allowed a reallocation of budget that enhanced their complete ROI by over two hundred percent.
Assisting an gadget shop, we identified that their normal transaction experience was generating avoidable problems for Saudi visitors. After implementing tailored improvements, their process dropout frequency reduced by over a third.
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Moved product visuals to the left side, with product information and call-to-action buttons on the right
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Modified the product gallery to progress from right to left
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Implemented a custom Arabic text style that kept clarity at various dimensions
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Position the most essential content in the right upper area of the page
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Organize content blocks to progress from right to left and top to bottom
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Use stronger visual emphasis on the right side of balanced designs
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Confirm that indicating icons (such as arrows) direct in the appropriate direction for RTL designs
Unexpected discoveries:
- Temporary channels outperforming Image networks for certain products
- Evening marketing significantly exceeding daytime efforts
- Motion material producing better ROI than static imagery
- Smartphone efficiency exceeding computer by significant differences
For https://369Internationalrecruitment.com/home/employer/3Sixty-saudi-arabia a high-end retailer, we created a locally-relevant attribution approach that understood the special conversion route in the Kingdom. This approach uncovered that their platform investments were actually generating two hundred eighty-six percent more results than formerly measured.
When I started my e-commerce business three years ago, I was sure that our unique products would stand out naturally. I overlooked market research as unnecessary – a decision that almost destroyed my entire company.
Essential components:
- Longer evaluation stages in Saudi purchase journeys
- Collective input aspects in buying choices
- WhatsApp as a significant but difficult-to-track effect platform
- Physical verification as the ultimate conversion step
Successful methods:
- Implementing Saudi financial services like local services
- Improving native descriptions
- Showcasing regional support presence
- Adding confidence builders customized for Saudi customers
I advise categorizing competitors as:
- Main competitors (offering nearly identical offerings)
- Peripheral competitors (with limited overlap)
- Emerging challengers (new companies with innovative capabilities)
A clothing brand saw a 93% increase in handheld purchases after implementing these optimizations:
- Streamlined data entry
- Finger-optimized menus
- One-page checkout flow
- Reduced waiting periods
I presently employ several applications that have dramatically enhanced our competitor analysis:
- Keyword trackers to monitor other companies' SEO strategies
- Social listening software to monitor competitors' social activity
- Website analysis solutions to track updates to their websites
- Newsletter subscription to get their campaigns
Initiate by listing ALL your competitors – not just the major ones. During our investigation, we found that our biggest threat wasn't the famous company we were watching, but a new startup with an novel model.
Last year, I watched as three rival companies spent significantly into growing their presence on a particular social media platform. Their attempts flopped as the channel appeared to be a poor fit for our sector.
As someone who has created over 30 Arabic websites in the recent years, I can confirm that applying Western UX practices to Arabic interfaces falls short. The unique characteristics of Arabic text and Saudi user preferences require a totally unique approach.
Throughout my recent project for a banking company in Riyadh, we observed that users were repeatedly selecting the wrong navigation options. Our user testing demonstrated that their focus naturally moved from right to left, but the primary navigation items were located with a left-to-right emphasis.
I invest at least two hours each regularly analyzing our competitors':
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Website structure and user experience
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Content strategy and publishing frequency
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Digital channels presence
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Customer reviews and evaluations
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SEO strategy and performance
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Distinctly mark which language should be used in each entry box
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Intelligently switch keyboard input based on field requirements
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Locate input descriptions to the right of their corresponding inputs
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Verify that error notifications appear in the same language as the required input