Skip to content

  • Projects
  • Groups
  • Snippets
  • Help
    • Loading...
    • Help
    • Support
    • Submit feedback
    • Contribute to GitLab
  • Sign in / Register
D
digitalmarketingwiki
  • Project overview
    • Project overview
    • Details
    • Activity
  • Issues 4
    • Issues 4
    • List
    • Boards
    • Labels
    • Milestones
  • Merge Requests 0
    • Merge Requests 0
  • CI / CD
    • CI / CD
    • Pipelines
    • Jobs
    • Schedules
  • Analytics
    • Analytics
    • CI / CD
    • Value Stream
  • Wiki
    • Wiki
  • Snippets
    • Snippets
  • Members
    • Members
  • Collapse sidebar
  • Activity
  • Create a new issue
  • Jobs
  • Issue Boards
  • Florence Philipp
  • digitalmarketingwiki
  • Issues
  • #1

Closed
Open
Opened Aug 05, 2025 by Florence Philipp@florencephilip
  • Report abuse
  • New issue
Report abuse New issue

Optimizing Web Promotion Value for Saudi Companies

For a travel brand, we discovered that direct translation of their international keywords produced extremely inefficient spending. After implementing a locally-focused keyword approach, their CPA decreased by seventy-three percent.

These included:

  • Visible presentation of physical presence address
  • Featuring of preferred payment methods like Mada
  • Detailed exchange processes with Saudi applications
  • Native support availability

For a banking customer, we implemented a adaptive layout approach that dynamically transformed navigation, fonts, and organization based on the active language, producing a significant increase in visitor interaction.

The most successful Saudi brands know that people don't think in terms of mediums. My investment client saw a substantial improvement in qualified leads after we connected their formerly disconnected platforms.

Key elements included:

  • Smartphone-prioritized message presentations
  • Click-to-call additions for call-inclined users
  • Application advertising for relevant searches
  • Platform-tailored arrival locations

Essential delivery findings included:

  • Lower bidding during religious periods with consistent results
  • Greater engagement on weekends notably after night prayers
  • Temporal differences demanding budget adjustments during cultural events
  • Educational timetable influences on specific sectors

I still laugh when clients insist they're using the "latest" digital Advertising agency Riyadh marketing strategies but haven't updated their methods since 2022. The marketing ecosystem has changed significantly in just the past year.

After years of disappointing performance with their international platform, their new Saudi-focused website produced a three hundred twelve percent growth in connection and a one hundred eighty-seven percent growth in sales.

Recently, a business owner complained that his social media marketing was costing considerable sums of riyals with minimal return. After examining his strategy, I pinpointed several fundamental problems that are extremely typical among Saudi businesses.

For a premium shopping client, we implemented a complex dual-language framework that seamlessly adjusted layout, menus, and content flow based on the active language. This technique enhanced their user engagement by over one hundred forty percent.

Using detailed analysis for a cuisine platform client, we found that advertisements shown between night time substantially outperformed those shown during traditional peak hours, generating one hundred sixty-three percent greater sales.

Last month, a retail client contacted me after wasting over 250,000 SAR on ineffective PPC initiatives. After restructuring their methodology, we achieved a five hundred thirty-seven percent improvement in ROAS.

For a financial services brand, we developed a online platform that carefully combined worldwide expectations with culturally appropriate visual components. This technique enhanced their audience credibility by 97% and sign-ups by 74%.

For a luxury brand, we developed a regionally-appropriate attribution approach that recognized the special path to purchase in the Kingdom. This strategy uncovered that their platform expenses were actually delivering 286% more returns than formerly calculated.

Effective approaches:

  • Implementing regional transaction options like STC Pay
  • Improving native descriptions
  • Showcasing regional support availability
  • Adding confidence builders tailored for Saudi consumers

Important elements:

  • Longer decision periods in Saudi buying paths
  • Family influence elements in purchase decisions
  • Chat as a significant but hard-to-measure influence channel
  • In-person verification as the final purchase trigger

Powerful techniques included:

  • Showcasing family values rather than individual gains
  • Including modest spiritual connections where suitable
  • Adjusting deal phrasing to align with Saudi cultural norms
  • Producing distinct message options for different regions within the Kingdom

For a fashion store, we conducted a comprehensive channel effectiveness assessment that revealed their highest ROI channels were completely different from their worldwide patterns. This discovery enabled a shift of budget that increased their complete ROI by 213%.

Unexpected discoveries:

  • Temporary channels surpassing Visual platforms for specific items
  • Evening marketing significantly exceeding afternoon campaigns
  • Motion media generating superior ROI than static imagery
  • Smartphone effectiveness outperforming computer by considerable degrees

Key approaches included:

  • Collaborating with Saudi regional experts to discover actual search behavior
  • Examining Saudi competition for query approaches
  • Developing a Arabic-English query framework to engage every possible searchers
  • Implementing Saudi Arabic dialect in place of classical terminology
  • Discussion
  • Designs
Assignee
Assign to
None
Milestone
None
Assign milestone
Time tracking
None
Due date
None
0
Labels
None
Assign labels
  • View project labels
Reference: florencephilip/digitalmarketingwiki#1