Skip to content

  • Projects
  • Groups
  • Snippets
  • Help
    • Loading...
    • Help
    • Support
    • Submit feedback
    • Contribute to GitLab
  • Sign in / Register
S
socialmediahandbook
  • Project overview
    • Project overview
    • Details
    • Activity
  • Issues 4
    • Issues 4
    • List
    • Boards
    • Labels
    • Milestones
  • Merge Requests 0
    • Merge Requests 0
  • CI / CD
    • CI / CD
    • Pipelines
    • Jobs
    • Schedules
  • Analytics
    • Analytics
    • CI / CD
    • Value Stream
  • Wiki
    • Wiki
  • Snippets
    • Snippets
  • Members
    • Members
  • Collapse sidebar
  • Activity
  • Create a new issue
  • Jobs
  • Issue Boards
  • Hyman Ullathorne
  • socialmediahandbook
  • Issues
  • #3

Closed
Open
Opened Aug 08, 2025 by Hyman Ullathorne@hymanullathorn
  • Report abuse
  • New issue
Report abuse New issue

Powerful Material Creation Strategies for Saudi Brands

For a banking client, we created a flexible design system that automatically modified menus, typography, and structure based on the selected language, producing a 42% increase in audience participation.

Using extensive testing for a shopping business, we discovered that emails sent between night time significantly exceeded those sent during traditional working periods, generating 187% greater readership.

Their approach included:

  • Ephemeral platforms: Dynamic brand personality
  • LinkedIn: Authority-building material
  • Image networks: Lifestyle-oriented brand storytelling
  • Discussion networks: Thought leadership

Effective approaches included:

  • Sector analyses with regionally-focused statistics
  • Management discussions with respected leading marketing agency Saudi professionals
  • Case studies from local projects
  • Webinars addressing regionally-focused issues

Using comprehensive research for a fashion retailer, we discovered that messages delivered between night time dramatically exceeded those sent during typical daytime, producing one hundred fifty-two percent better visibility.

Important elements included:

  • First-language creators for each language
  • Contextual modification rather than direct translation
  • Harmonious company tone across both languages
  • Tongue-appropriate search optimization

For a international clothing business, we created a regionally-focused digital branding approach that incorporated subtle local symbolism. This approach increased their emotional connection by one hundred sixty-seven percent in just six months.

Last quarter, a retail client mentioned that their newsletter efforts were producing disappointing returns with visibility below 8%. After applying the approaches I'm about to discuss, their readership jumped to 37% and sales improved by two hundred eighteen percent.

Working with a high-end retailer, we identified that their native communication was significantly lower quality than their international communication. After achieving harmony between the language versions, they saw a ninety-three percent increase in presence appreciation among Saudi consumers.

A wellness organization saw a one hundred seventy-eight percent increase in brand recognition after implementing a medium-optimized presence methodology that acknowledged the unique elements of each virtual medium in the Saudi environment.

For a banking client, we developed a material collection about generational wealth that included halal investment concepts. This information outperformed their previous standard money guidance by over four hundred percent in connection.

For a software company, we adapted their worldwide graphic components to further resonate with Saudi aesthetic preferences while maintaining brand consistency. This strategy enhanced their visual connection by over one hundred twenty percent.

  • Discussion
  • Designs
Assignee
Assign to
None
Milestone
None
Assign milestone
Time tracking
None
Due date
None
0
Labels
None
Assign labels
  • View project labels
Reference: hymanullathorn/socialmediahandbook#3