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Opened Aug 10, 2025 by Merissa Schleinitz@merissaschlein
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Optimizing Online Advertising Returns for Saudi Brands

After considerable time of implementing universal population divisions, their new regionally-appropriate division strategy generated a 241% increase in advertising performance and a 163% decrease in customer acquisition costs.

For a luxury brand, we implemented a traditional classification approach that discovered several unique cultural segments within their audience. This strategy enhanced their campaign effectiveness by one hundred seventy-eight percent.

Key adaptations:

  • Commitment period modifications for Saudi customers
  • Recommendation worth weighting enhancements
  • Occasional buying patterns recognition
  • Prestige-motivated acquisitions valuation

Last quarter, a shop network invested over 200,000 SAR in standard promotion with underwhelming outcomes. After shifting just 30% of that spending to mobile marketing, they achieved a three hundred twenty-eight percent increase in foot traffic.

For a premium company, we developed a regionally-appropriate attribution model that acknowledged the unique buying journey in the Kingdom. This technique discovered that their social media spending were truly generating two hundred eighty-six percent more results than formerly assessed.

As someone who has developed over 30 Arabic websites in the past five years, I can confirm that applying Western UX principles to Arabic interfaces falls short. The unique characteristics of User-friendly Arabic interfaces script and Saudi user expectations require a specialized approach.

Essential techniques contained:

  • Metropolitan-centered segments beyond standard zones

  • Area-specific targeting

  • City vs. countryside variations

  • International resident areas

  • Visitor locations vs. native neighborhoods

  • Redesigned the data entry sequence to follow right-to-left cognitive patterns

  • Developed a Arabic-English input mechanism with smart language changing

  • Enhanced touch interfaces for thumb-based Arabic typing

For a fashion store, we performed a comprehensive channel effectiveness evaluation that revealed their highest ROI channels were entirely distinct from their worldwide trends. This discovery allowed a reallocation of spending that increased their complete ROI by 213%.

Key considerations:

  • Protracted decision periods in Saudi purchase journeys
  • Family influence factors in buying choices
  • Chat as a significant but difficult-to-track influence channel
  • Face-to-face verification as the ultimate conversion step

If you're developing or redesigning a website for the Saudi market, I strongly recommend hiring designers who genuinely comprehend the subtleties of Arabic user experience rather than simply translating Western interfaces.

  • Choose fonts specifically designed for Arabic screen reading (like Dubai) rather than classic print fonts
  • Expand line leading by 150-175% for improved readability
  • Set right-aligned text (never centered for primary copy)
  • Prevent compressed Arabic fonts that compromise the distinctive letter shapes

Essential components included:

  • Native-speaking creators for both tongues
  • Contextual modification rather than direct translation
  • Uniform organizational style across dual languages
  • Tongue-appropriate SEO

Important components included:

  • High-quality images displaying Saudi environments

  • Statistical displays for complex concepts

  • Dynamic media with native voiceover

  • Smartphone-friendly graphic sizing

  • Relocated product photos to the left portion, with product specifications and purchase buttons on the right

  • Adjusted the product gallery to advance from right to left

  • Implemented a custom Arabic typeface that maintained clarity at various sizes

  • Position the most essential content in the top-right section of the screen

  • Arrange page sections to progress from right to left and top to bottom

  • Implement more prominent visual emphasis on the right side of balanced layouts

  • Ensure that directional icons (such as arrows) direct in the right direction for RTL designs

For a financial services brand, we implemented a content series about generational wealth that featured Islamic financial principles. This content outperformed their former typical financial advice by over four hundred percent in engagement.

  • Shifting CTA buttons to the right-hand portion of forms and pages
  • Reconsidering visual importance to flow from right to left
  • Adapting clickable components to match the right-to-left viewing pattern

For a healthcare provider, we converted their reading-intensive health guides into visual storytelling with infographics. This technique increased their content consumption by two hundred nineteen percent.

Effective approaches included:

  • Sector analyses with Saudi-specific information

  • Leadership conversations with respected Saudi professionals

  • Success stories from Kingdom-based work

  • Online seminars discussing regionally-focused issues

  • Distinctly mark which language should be used in each input field

  • Intelligently switch keyboard layout based on field type

  • Place input descriptions to the right of their associated inputs

  • Verify that error notifications appear in the same language as the expected input

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Reference: merissaschlein/arabicseowiki#4