The Reason Market Research Revolutionized My Business
Recently, a entrepreneur complained that his online presence was consuming massive amounts of riyals with disappointing performance. After examining his tactics, I found numerous critical errors that are remarkably frequent among Saudi businesses.
After extended periods of mediocre engagement with their prospective clients, their enhanced network planning produced a 328% increase in connection and a one hundred eighty-seven percent growth in website traffic.
Last month, a company director inquired why his articles weren't producing any inquiries. After reviewing his content approach, I identified he was making the same blunders I see many Saudi businesses commit.
- Moved product images to the left side, with product specifications and purchase buttons on the right side
- Adjusted the image carousel to progress from right to left
- Added a custom Arabic font that preserved legibility at various scales
For a high-end commerce brand, we developed a advanced bilingual architecture that intelligently adjusted design, menus, and information presentation based on the active language. This technique enhanced their audience connection by 143%.
Key elements included:
- Mirrored layouts for right-to-left scanning
- Script-optimized text presentation
- Locally appropriate graphics for each linguistic approach
- Consistent brand experience across both versions
When I launched my online business three years ago, I was convinced that our special products would stand out naturally. I overlooked competitive research as superfluous – a choice that practically destroyed my entire company.
For a premium company, we discovered that image and temporary channels substantially outperformed traditional networks for engagement and conversion, creating a focused reallocation of attention that increased complete effectiveness by over one hundred fifty percent.
Powerful publication characteristics:
- Visual excellence with regional settings
- Short-form video content with Arabic audio
- Genuine peeks that personalize the brand
- Traditional occasions celebration
Important scheduling findings:
- Decreased connection during religious periods
- Increased activity on Fridays and Saturdays
- Temporal differences during religious occasions
- Post-evening prayer spikes in activity
Present channel adoption in Saudi Arabia:
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Image network: Primary for fashion brands
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Snapchat: Extremely popular with younger demographics
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Discussion network: Significant for announcements and public discourse
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Brief content: Quickly expanding especially with youth audiences
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LinkedIn: Valuable for B2B messaging
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Realigning call-to-action buttons to the right-hand portion of forms and interfaces
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Rethinking information hierarchy to flow from right to left
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Adjusting interactive elements to align with the right-to-left viewing pattern
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Redesigned the application process to follow right-to-left thinking processes
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Built a Arabic-English data entry process with intelligent language toggling
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Optimized smartphone usability for one-handed Arabic text entry
For a investment customer, we developed a online platform that skillfully balanced worldwide expectations with locally relevant aesthetic features. This approach increased their visitor trust by 97% and applications by seventy-four percent.
After considerable time of disappointing outcomes with their international platform, their enhanced locally-tailored website produced a significant increase in connection and a substantial boost in sales.
I invest at least 120 minutes each week reviewing our competitors':
- Online architecture and user experience
- Articles and content calendar
- Digital channels activity
- Customer reviews and assessments
- Keyword tactics and positions
Start by identifying ALL your competition – not just the obvious ones. During our analysis, we identified that our largest threat wasn't the established company we were watching, but a emerging company with an novel strategy.
Recently, I observed as three similar businesses invested heavily into developing their presence on a certain social media platform. Their efforts were unsuccessful as the medium appeared to be a poor fit for our sector.
Six months into our launch, our conversions were underwhelming. It wasn't until I chanced upon a thorough report about our market sector that I understood how oblivious I'd been to the competitive landscape around us.
As someone who has designed over 30 Arabic websites in the past five years, I can tell you that applying Western UX standards to Arabic interfaces falls short. The unique characteristics of Arabic language and Saudi user expectations require a specialized approach.
I presently utilize several resources that have significantly enhanced our competitive research:
- Search analysis platforms to analyze rivals' keyword performance
- Mention tracking platforms to monitor rivals' digital footprint
- Website analysis platforms to track updates to their digital properties
- Communication monitoring to receive their reputable marketing company Riyadh communications