Successful Content Marketing Strategy for Middle Eastern Companies
I now use several applications that have dramatically upgraded our competitor analysis:
- Search analysis platforms to track competitors' SEO Companies comparison in Riyadh strategies
- Mention tracking platforms to monitor competition's social activity
- Digital tracking solutions to monitor updates to their online presence
- Communication monitoring to get their campaigns
Initiate by mapping ALL your competitors – not just the major ones. Throughout our investigation, we found that our most significant competitor wasn't the well-known brand we were tracking, but a recent business with an innovative strategy.
Recently, my friend's online shop was struggling in search results despite providing excellent products. After implementing the techniques I'm about to share, his search visits increased by one hundred sixty-four percent in just eight weeks.
I advise categorizing competitors as:
- Main competitors (offering very similar offerings)
- Indirect competitors (with partial overlap)
- Emerging challengers (new businesses with disruptive models)
I use a basic spreadsheet to track our competition's costs changes on a regular basis. This has enabled us to:
- Spot periodic discount patterns
- Notice product bundling strategies
- Comprehend their value positioning
Recently, a entrepreneur inquired why his blog posts weren't creating any business opportunities. After analyzing his content approach, I found he was making the same blunders I see countless Saudi businesses commit.
When I launched my e-commerce business three years ago, I was certain that our special products would stand out naturally. I overlooked competitor analysis as superfluous – a decision that practically destroyed my entire business.
Key elements included:
- Handheld-optimized ad formats
- Touch-to-contact enhancements for speaking-oriented customers
- Application advertising for suitable lookups
- Platform-tailored arrival locations
Through detailed analysis for a retail brand, we discovered that content published between night time significantly surpassed those published during traditional optimal periods, producing one hundred forty-three percent higher response.
For a high-end retailer, we discovered that image and temporary channels dramatically outperformed Facebook for interaction and sales, creating a strategic reallocation of attention that improved complete effectiveness by 167%.
Powerful techniques included:
- Highlighting family values rather than personal benefits
- Including appropriate faith elements where appropriate
- Adjusting offer terminology to match Saudi cultural norms
- Producing separate ad variations for diverse locations within the Kingdom
Recently, a retail client contacted me after wasting over 250,000 SAR on unsuccessful paid search efforts. After redesigning their methodology, we generated a five hundred thirty-seven percent growth in return on ad spend.
Two quarters into business, our sales were underwhelming. It wasn't until I happened to a comprehensive study about our market sector that I discovered how ignorant I'd been to the market realities around us.
I dedicate at least 120 minutes each regularly examining our competitors':
- Online structure and user experience
- Blog posts and posting schedule
- Digital channels engagement
- Customer reviews and assessments
- Search strategy and performance
For a travel client, we found that direct translation of their international keywords generated highly unproductive spending. After implementing a locally-focused keyword technique, their cost per acquisition decreased by seventy-three percent.
Essential techniques included:
- Consulting Saudi local users to discover genuine lookup habits
- Investigating Saudi competition for query approaches
- Building a bilingual search term structure to engage every possible searchers
- Applying local language variations in place of classical terminology
Last year, I witnessed as three competitors spent significantly into developing their business on a particular social media platform. Their initiatives were unsuccessful as the platform turned out to be a mismatch for our market.
Through extensive testing for a food delivery client, we found that advertisements presented between evening hours significantly outperformed those shown during traditional optimal periods, generating one hundred sixty-three percent better sales.
Working with a culinary business, we developed a material plan that combined regional tastes with world-class production, resulting in response metrics significantly greater than their earlier approach.
Important scheduling findings included:
- Lower rivalry during prayer times with stable conversion rates
- Higher engagement on weekends particularly after sunset prayers
- Seasonal variations demanding investment changes during cultural events
- Academic calendar impacts on certain categories